Qanvast is a renovation platform based in Singapore, that connects homeowners with interior designers to simplify their renovation journeys.
They recently completed the interactive project Qanvast: Magical Household Item Personality Quiz, achieving a high completion rate of 94.5% and over 100,000 responses. Let’s take a look at how they did it!”
What’s your project objectives?
To gain awareness for the brand and increase engagement.
Why did you choose OOOPEN Lab for promotion?
We saw a couple of personality quizzes that went viral in Singapore and saw that it was made with OOOPEN Lab, hence we wanted to try it out.
How did you determine the project theme?
We wanted something that was still relevant to Qanvast and home renovation as a whole, hence we decided to go with a ‘Magical Household Item’ theme.
Why did you choose the Multi-Psychological Test instead of a traditional psychological test? How was it set up?
We based the quiz on the 16 MBTI personalities. We realised that the Multi-Psychological Test enables the user to pick certain answers, corresponding to one of the 16 personalities.
We set up 12 questions, with 3 questions for each of the 4 broad categories, i.e.:
- Introversion vs Extraversion
- Sensing vs Intuition
- Thinking vs Feeling
- Judging vs Prospecting
Each option in each question will correspond to one aspect of the category. This will easily allow us / OOOPEN Lab to tabulate the answer and assign a result accordingly.
Concept and ideas behind the design style
We wanted a storyline so the user would be intrigued to continue the quiz, rather than just answering random questions. We went with something whimsical / fairy-tale-like to make the quiz more interesting.
We also used AI (Google Gemini and ChatGPT) to help come up with the storyline and questions/answers for the quiz. It was a useful starting point that allowed us to create the quiz more efficiently, although we still had to make many tweaks to better suit what we had in mind.
We worked with an illustrator in Singapore to design the characters! We envisioned something cute to entice users to share with their friends.
How did you identify the target audience and choose the promotion channels?
We largely leveraged our audience on social media, especially on Instagram and TikTok. We also shared about the quiz through our owned channels, e.g. eDM and Telegram.
Can you share the results of the promotion
Based on OOOPEN Lab’s analytics: 143,308 page views, 76,470 completed responses, 80,919 started quiz, 94.5% completion rate.
On the day of the launch, we saw a 10x spike in linkinbio clicks in 1 day.
Based on Instagram, in the first two weeks, we received +37.8% profile activity, +26.9% profile visits, +240% external link taps (where people are clicking on the quiz link in our profile)
Indirectly contributed to a 65% increase in leads from Instagram that month (corresponded with when we started sharing about the quiz).
Many people were tagging us and sharing about how cute the quiz is (see IG’s highlight).
There were also requests for stickers that we ended up making due to demand!
Experience of using OOOPEN Lab
It was pretty straightforward and easy to use. Even though the platform was primarily in Chinese and we’re not so well versed in Chinese here in Singapore, the UI/UX is good enough that we didn’t struggle at all even with the small language barrier 🙂
We’re also really excited to see that there are more English features on the platform which I believe will encourage more people to try it out as well!
Analytics feature was super useful as well.
OOOPEN Lab has launched its English version official website in 2024, allowing you to edit projects using a fully English interface! Click the link to visit: https://ooopenlab.cc/en
Any feature requests or suggestions?
It would be good to have more flexibility to customise the font options on the quiz, e.g. font style, line height etc.
Would be good to have a click-to-download image button.
At the ending results page, we were struggling a little because if we uploaded the colourful background as a background layer and the text results as a png layer, when users may have difficulty saving the image on iPhones, resulting in poor appearance.
In the end, we had to combine both the background and text results as a single image, and set the background image as a solid colour to mitigate this issue.
On our end, we didn’t expect the quiz to have such great results! In hindsight, we should’ve made use of the embed feature to embed the quiz on to our webpage so that we can drive traffic back to Qanvast’s website as well. Perhaps that’s something we can explore in the future!
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